Branding + Logo design

 Branding is more than just your logo…

It’s your reputation. It’s the perception of your company from the perspective of your clients and potential clients. Your brand is what people envision when they think about your company. It’s what people say about your company when you're not around. Your logo, website, business cards, etc. are all a part of your brand. Each one offers a unique opportunity to influence the perception of your brand in the minds of others. I help by positioning your brand in such a way that you can connect with your customers in meaningful and profitable ways.

• 1 Full-Lockup (Main Logo)

• 1 Iconic Mark Logo

• 1 Wordmark Logo

• 1 Sub Mark Logo

• Black & White Versions

• Master Files

• Web & Print Ready Files

• Mood Board

• Defined Color Palette

• Defined Font Selection

• Brand Style Guide

• Favicon for your Website

• Optimized Social Media Profile Logo

• Logo File Guide

1 | FREE CONSULTATION

Spend some time on the phone/Zoom breaking the ice. Discuss the scope of the project and timeline, get to know each other a little bit, and make sure we are a good team.

2 | PROPOSAL

After we agree on the scope of the project and time frame, I will send you a formal proposal with the details of the project, pricing, and timeline. Once the proposal is signed and the deposit has been received, your spot will be secured.

3 | GROUNDWORK

A 30-minute phone/video call to discuss your vision for the project. We will find out who your audience is, who your competitors are, what your brand stands for, and what resonates with you and your clients stylistically. Most importantly, I will ask you to send me examples of logos that you like and why they pique your interest to help guide the trajectory of the design.

4 | DIRECTION

I will present to you a mood board that will help set the tone of your brand. We will go over color palette options and explore different typography choices that would best suit your brand.

5 | LOGO DESIGN

You will have two custom logos to choose from. Initial concepts are unique and each direction will be different. You choose the creative direction from here! They will include different layouts such as a wordmark and circular sub-mark. Up to 3 rounds of revisions will be provided, if necessary.

6 | BRAND STYLE GUIDE

Keeping your brand consistent is extremely important in regard to brand recognition. Since you won’t always be working with a designer, I will create a multi-page document for you that clearly defines your logo placement, usage of colors, and font names - that way you are always on-brand in every facet of your business.

7 | FINAL DELIVERABLES

You will receive an extensive and organized file kit for your new brand. You will have every color variation and layout that you will need going forward for all print and web applications. This includes the master files, any assets created or used throughout the project, as well as a File Guide to help you navigate through your new files that explain when and where to use each file type.

8 | CONTINUED SUPPORT

Your brand may continue to evolve as you and your business do. I will be available hourly or on a project-by-project basis going forward. You can always reach out if you need help with any other aspect of your brand.